| Most search engines look at the body of text on your pages, as well as the page title. They take this information as higher relevance than any meta tags. So, be sure to always have a relevant
on your pages, and relevant content in the body of the page. This will improve your rankings more than just meta tags alone.<br />
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A meta tag is a hidden tag that lives in the
<HEAD>
of an HTML document. It is used to supply additional information about the HTML document. The meta tag has three possible attributes content, http-equiv, and name. Meta tags always provide information in a name/value pair. The name and http- equiv attributes provide the name information and the content provides the value information. Meta tags do not have a closing tag.<br />
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<strong>content</strong> <br />
This attribute will always be found in a well formed meta tag. It provides the value information in the name/value pair. It can be any valid string, which you should enclose in quotes. <br />
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<strong>name</strong> <br />
This is the name portion in the name value pair. You can use any name that you would like or that might be useful to you. Some common names are: <br />
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• keywords - words that identify what the page is about, usually used in <a href="http://www.ewittas.com/list-of-search-engines.html" target="_self" class="textred">search engines</a>
<meta name="Keywords" content="HTML, HTML help, meta tags, promotion, web sites" />
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• description - a short description of the page
<meta name="Description" content="Boost your marketing strategy with meta tags" />
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• author - the author's name and possibly email address
<meta name="author" content="Jennifer Kyrnin" />
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• robots - to allow or disallow indexing by robots
<meta name="robots" content="noindex" />
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• copyright - the copyright date of the page
<meta name="copyright" content="August 2000" />
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<strong>http-equiv</strong> <br />
This attribute is also a name for the name/value pair, but it is used by the server to include that name/ value pair in the MIME document header passed to the Web browser before sending the actual HTML document. Some common http-equiv types are: <br />
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• charset - defines the character set used in the page
<meta http-equiv="charset" content="iso-5679-1" />
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• expires - when the document will be out of date
<meta http-equiv="Expires" content="31 Dec 99" />
• refresh - sets the number of seconds to reload the page or reload to a new page
Reload the page every 10 seconds: <br />
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<strong>How to Use a Meta Tag</strong> <br />
Meta tags are included in the
<HEAD>
of an HTML document. If you are using meta tags to improve your standing in search engines, then you should focus on your description and keywords. <br />
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<strong>The description tag</strong> <br />
Use the description tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links. For example, if you do a search on About.com, you will see the description listed on the search results page. <br />
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<strong>The keywords tag</strong> <br />
Keywords help search engines to categorize your site, and to allow people to find your pages more quickly. However, most search engines have limits as to how many meta keywords are viewed. It is a good idea to review your keywords and make sure that they are as concise and specific as possible.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Benefits" id="Benefits">2)</a> Benefits of Optimizing Title Tags?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">Adding title tags to the links and images on your site can be very beneficial for several reasons. First, title tags make your website more accessible for people using assistive technologies like screen readers. This enables them to read' your images and links and know what they are and where links will take them. Even for those not using assistive technologies, title tags on links can be very useful, providing all of your visitors with a description of what to expect. Another reason that title tags can be very beneficial concerns the search engines. <br />
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Search engines are an essential marketing tool for many businesses on the Web. When it comes to Internet marketing for any subject, the search engine is what will determine if any traffic is diverted to your site. It's for this reason that must optimize your site to appear relevant to the search engines. While there are many aspects that go into good search engine optimization, one often ignored involves the use of title tags with your links and images. <br />
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Adding title tags to your relevant images and links can help the search engines spiders or robots navigate through your website and all of your information. It allows the robots to determine exactly what your links are about. This can help them to index all of your pages more thoroughly and more quickly. Adding title tags is relatively easy, simply requiring that a small amount of code be added before the link. Just make sure that with image links you give the image a meaningful name, one that relates to the page it's linking to. Another <a href="http://www.ewittas.com/seo-services.aspx" target="_self" class="textred">SEO tip</a> is to add your targeted keywords and keyword phrases to your title tags. This can give you a bit of a boost in search engine rankings. However, its important to make sure that your keywords are used in context and that they make sense.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Importance" id="Importance">3)</a> Importance of Link Creation?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">Links <br />
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Links provide simple navigation between documents on a website. But in addition to regular site navigation, links dramatically increase the usability of site information since words within an article can
be linked or extended out in a tree-like manner - to many other documents of importance, like definitions, resources and items of interest, on-going, without interrupting the flow of the originating concept. <br />
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Links Create Direct Traffic <br />
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Clicking a link from a trusted source is one of the most popular ways for people to find a new website. If a user is on a website they trust, they are likely to follow links that it recommends - or at the least, users will follow links that make the destination site appear to provide some valuable information. <br />
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Links Build Search Engine Trust in Your Site <br />
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There is no doubt that link score is one of the most important factors the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other sites, your content must contain quality, important information. A link is like a vote. Although links from important 'authority' sites carry more 'vote weight', ultimately, total 'link/vote score'
is one of the heaviest algorithmic factors considered in rankings. <br />
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Links Reveal Strategic Partnerships <br />
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Upon reviewing your traffic logs or doing a simple link check on any of the major search engines (as mentioned above) you may come across some sites that link to you that can reveal sources of mutual benefit, such as; <br />
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- Marketing partnerships (develop reciprocal ad campaign) <br />
- Service or product suppliers <br />
- Potential employees <br />
- Potential contractors <br />
- Support/education/help</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Blogs" id="Blogs">4)</a> Blogs</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">Is blog optimization part of search marketing? Absolutely! <a href="http://www.ewittas.com/blog-submission-services.html" target="_self" class="textred">Blogs</a> are web site content management systems with additional functionality such as comments, track-backs and RSS. Blogs are really no different than web sites. <br />
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If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, it’s part of search marketing in my book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization. <br />
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One of the biggest benefits, blogs link freely to each other - much more than web sites do, they are a powerful source of link building. Blogs are also an essential source of many posts to social news and social media web sites. Text, audio and video are easily supported for syndication by blogs. The more media accessible, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Importance of Site Map" id="Importance of Site Map">5)</a> Importance of Site Map in a website?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">A benefit of having a site map is that it gives visitors a place to potentially find what they are looking for without getting lost in the navigation on the website. Sometimes, no matter how well you design your internal linking structure your visitors may have a hard time finding exactly what they are looking for. A sitemap can help your visitors understand the website layout and give them a quick access tool for all the pages within the web site. As you add new pages to your website we have to keep sure that they are added to the sitemap of the website. Search Engines tend to reward websites with fresh and up to date content.
A site map enables <a href="http://www.ewittas.com/search-engine-marketing.html" target="_self" class="textred">search engines</a> to quickly find those web pages recently added or changed on your website. </td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name=".htaccess" id=".htaccess">6)</a> Importance of .htaccess file?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">It is the configuration file for the Apache web server. At some point you may find that you are receiving an excessive amount of web traffic from bots that are unrelated to SE. or you may want to stop the malicious use of the linux wget command that can retrieve your web site content. There are hundreds of bot crawling the web for a variety of reason ranging from archiving web content to collecting web content to be used in spamming engines. Although normally harmless, these bots can eat up an impressive amount of bandwidth as your site becomes further established. Prevent this using .htaccess to ban these bots. It is used to block direct linking to your images,and instead even send a replacement images that relays a message to the offending webmaster that you are not happy with his or her services.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="forums" id="forums">7)</a> Benefits of forums for seo?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">There are many reasons to participate in forums but the number 1 reason is it’s a very important platform to reach your target market. Posting on forums is most effective when you have relevant content and are actually providing needed information. At eWittas we work directly with the client to provide news and information that is helpful, factual, and interesting. We use this median to expose more viewers to our product. Forums can reach our target market and provide a devise that will allow for 2 way dialog and gather public impute as to how your product is perceived. <br />
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<a href="http://www.ewittas.com/forum-posting-services.html" target="_self" class="textred">Use of forums</a> will increase your site's visibility by targeting more links to your site. Many forums are run by hobbyists who aren't so much concerned with marking money from their visitors, as having an established community for discourse on certain issues. These forums will often allow you to leave a link
to your site in every post. The ones that are open to public viewing for visitors are also frequently spidered by search engines. If you set up your link correctly; you'll then have topical links back to your own forum. Even if the search engine spiders can't see these links at forums that can be viewed by registered users only, you will also find that once you become a part of the community, other members
will click your link out of curiosity or because they're looking for something specific that you may have at your site. <br />
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Even forums that exist to gain more sales of their own products often allow you to post your link, especially if it isn't to a competing site. For example, internet marketing forums run by people who sell do-it-yourself SEO products may allow infopreneurs who sell a different type of product, such as an auto responder service, to post their link freely. <br />
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The focus here, at all times, is to help other members, not just to promote your product. Your link is in your signature, so unless someone asks you a specific question, you get far better results from being helpful than you do by posting forum spam that gets deleted anyway. <br />
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If you've been around forums at all, you already know that there are often 8 to ten times more people registered and not posting than there are people who actually visit and participate. Reading without ever posting is commonly known as "lurking". I usually suggest that at least for the first week, you should monitor the community you wish to join in this way, just reading posts, and learning the personality of the forum you'd like to post in - this keeps you from committing any faux pas that might have you corrected by another member, or even worse, banned. Sometimes you'll find a forum that is appropriate to read, but doesn't seem like the right place for commercial posting. Or you might find that you're there to learn and not to teach - or maybe you just don't have the time to post as you'd like to. You can still learn a lot by being a lurker. <br />
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When lurking in forums, your primary job is to listen (figuratively speaking) and learn. Again, pay attention to questions that come up repeatedly over the course of a month or so. Be on the lookout for
rumored product or technology developments. Find out who is the resident expert - maybe this is the key person for an interview you want to do, or an affiliate program you can join. And then become a contributing member of this community.<br />
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Necessity" id="Necessity">8)</a> Necessity of XML Site Map ?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">A website's ranking with the search engines is one of the most important elements of business success. It is important to get your pages indexed so that you can show up in the results of searches done using the search engines. <br />
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Indexing is a process by which search engines, such as Google, send their robots to process and
categorize the pages on your website. Some search engines might find it difficult to find all of your pages, especially the pages that are deeply buried. <br />
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There are some things you can do to help the search engines find all of your pages. These techniques will also help the people who visit your site to find the pages and move through your website with ease. These tips are primarily for Google, because of Google's present dominance over the Internet search industry. Google has the potential to bring more visitors to your site than all of the other popular <a href="http://www.ewittas.com/directory-submission-services.html" target="_self" class="textred">directories</a> and search engines, such as Yahoo and MSN, put together. <br />
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The Google sitemap is a new type of sitemap that you can use on your website. This sitemap works a little bit differently than traditional site maps. The Google sitemap is a file that is on your site's server that shows all of the pages on your website and their attributes. This will allow Google to read the file and know about all of the pages on your website. Not only can you list all of the pages on your website, but you can specify how much each page is updated and what the index priorities are for each page.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Compliance" id="Compliance">9)</a> Compliance coding importance in a website?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">The W3C is the World Wide Web Consortium and basically, since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. The rules they outline are based on the "best practices" and while websites don't have to comply to be viewed correctly in Internet Explorer and other popular browsers that cater to incorrect design practices, there are a number of compelling reasons to insure that you or your designer insure that the W3C guidelines are followed and that your site is brought into compliance.
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• Compliance help insure accessibility for the disabled.
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• Compliance helps insure that your website is accessible from a number of devices; from different browsers to the growing number of surfers using PDA's and cellular phones.
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• Compliance will also help insure that regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.
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<br /> "Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. We've seen several occasions where the rebuilding of a site with standards, semantics and our proprietary white hat techniques improves the performance of pages site-wide in the SERPs."</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="CSS validation" id="CSS validation">10)</a> CSS validation requirements for SEO ?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">It's the CSS which gives this website its look. All colours, fonts and layouts are controlled by CSS and the code that makes CSS needs to be written properly in accordance with the W3 recommended CSS specifications. Validation ensures this and indicates whether there are any errors in the code.
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A CSS validated website will appear visually more consistent in modern browsers. With tens of millions of mobile devices likely to be sold worldwide this year, we are extremely keen to make content easily accessible to in-car browsers, WebTV, Lynx browsers, Screenreaders and PDAs. If there are errors in the CSS then the website may not display properly. This will make it difficult to read or even access.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Link Validation" id="Link Validation">11)</a> Importance of Link Validation ?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">The benefits of valid code are clear - and running your pages through a validation service like that of the W3C can do a lot in the way of educating you about the mistakes you may be making.There is a difference between search engine spiders and browsers. Spiders “crawl” the web indexing web pages and their content. They are basically toned-down web browsers that aren’t concerned with displaying for a
user but with recognizing content. In other words, search engine spiders are looking at the same code your web browser is and parsing it in a very similar way.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Robots.txt" id="Robots.txt">12)</a> Importance of Robots.txt in seo ?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">Robots.txt is an important file that contains instructions to search engine spiders that tells them which pages are to be indexed and made public, and which pages should not be crawled.
It is important that all the pages of our website are indexed by search engines and that the search engines do not skip any pages for good search rankings. Whenever, search engine spiders visit a website, the first file that they search is the Robots.txt file. They use this file as the starting point because this is where they will find information regarding how they should treat the site. If there is no Robots.txt file, then by default it will try to crawl all the pages. But in practice, we can see that the search engine spiders skip some of the pages in their indexing for reasons of its own. However, if there is a Robots.txt file, which says that the spider should crawl all the pages, then it will ensure that none of the pages are skipped.<br />
At times, some of the pages in our website should not be crawled such as pages within the members' account and other pages with sensitive information, etc. In such scenarios, it is important that we tell the search engine spiders that they should not index and list such pages in the search results. This information will be included in the Robots.txt. There may be situations whereby you may be adding a new page to your website but those might be still under construction. This page may have broken links and incomplete information. So when search engines crawl pages with broken links then it will have negative effect on the search rankings. Therefore, in such situations too, using Robots.txt we can stop the <a href="http://www.ewittas.com/search-engine-optimization.html" target="_self" class="textred">search engine spiders</a> from visiting those pages.
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There are times when we will be having two versions of the same content in our website for various reasons such as in the case of having a print friendly version and web version of the same page. Such pages can run into duplicate content issues with the search engines leading to receiving penalties from search engines that will affect our ranking. Therefore, to protect ourselves from such problems, Robots.txt file is highly important.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Media Optimization" id="Media Optimization">13)</a> Social Media Optimization benefits for SEO ? (source of the explanation from Wikipedia)</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social
media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
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Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
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<a href="http://www.ewittas.com/social-media-services.html" target="_self" class="textred">Social Media optimization</a> is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about
their online presence.
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Template:Business Strategy Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Broad casting" id="Broad casting">14)</a> Video Broad casting Benefits ?</div></td>
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">The main idea behind video submission is that search engines assign more weightage to pages containing videos. For instance, if you submit a video of your product on Youtube, then when anyone searches for that product on the Internet, the possibility of your video showing in the top results is much higher when compared to not having any video. Additionally, if you put a link pointing to your site in this video or under it, it can benefit you as well as your site. This is because when people watch your video, they see your products or services in it and if they are interested in what they see then they will visit your website to buy what they have seen and liked.
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It helps in getting more traffic to your website.
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It helps in building more back links for your site.
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One video can be submitted to several video submission sites.
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You can drive traffic from several <a href="http://www.ewittas.com/video-optimization-services.html" target="_self" class="textred">video submission</a> sites to which you have submitted your video. <br />
Search engines give more weight age to videos.</td>
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<td class="textlarge" style="padding-left:10px; padding-right:6px"><div align="left"><a name="Ongoing process" id="Ongoing process">15)</a> Ongoing process of seo is required ? (Sources google search for this answer)
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<td class="text" align="justify" style="padding-left:10px; padding-right:10px">When companies consider search engine optimization as a service, it’s important to understand that this kind of consulting comes in a variety of forms with the most popular being: phone consultations, site audits/reviews and ongoing SEO consulting.
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Businesses that are very early in their stages of search marketing and not entirely “sold” on SEO as a channel seem to gravitate towards short term engagements. “Can we test SEO for a few months?”, they’ll say. Also, companies that perceive SEO as a set of IT and web development focused tactics also tend to see the promotion of a web site via search as a one-time set of recommendations.
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There are serious flaws in the thinking that improving on-page content optimization as a single exercise is going to deliver the ongoing competitive advantage possible of improving bottom line sales that most companies have in mind when they hire an outside resource.
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I see examples either personally or hear from our account teams every week, of how having a SEO consultant either saved the client considerable expense or provided insight for creating significant competitive advantage. Such a topic would make for a very good Reader Poll, but for now, I think we’ll start with five good reasons for ongoing <a href="http://www.ewittas.com/analysis.aspx" target="_self" class="textred">SEO consulting</a>:
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<strong>1.</strong> Oversight of implementation – Most companies do not implement SEO recommendations they’ve paid to receive most of the time, correctly or at all. SEO implementation isn’t just the first pass at content optimization and making the site more spider friendly. It’s an ongoing process of adding new, search engine friendly content, making sure that content stays search engine friendly, promoting and monitoring. Not implementing SEO recommendations properly can mean the wasted investment in SEO in the first place. Ongoing SEO oversight gives another pair of eyes, focused expertise and resources for the completion of tasks that overworked, multiple-hat
wearing company webmasters are expected to perform. With multiple people responsible for web site content creation and maintenance come the opportunity for error like overwriting all the SEO title and meta data recommendations. Oversight also provides a site SEO quality control element that if left unchecked, can undo months or years of previous SEO investment. Over the past 2 years we’ve noticed that while many organizations are bringing SEO as well as PPC in-house, they continue to retain an outside agency for both strategic direction as well as a helping hand on production.
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<strong>2.</strong> Link acquisition – Links drive traffic, they promote brands and search engines recognize links in their various forms as signals in determining the best search results for a given query. TopRank’s opinion is that you can never have enough links. A vibrant, relevant and popular web site is in
part characterized by the quantity and quality of links pointing to it. With many web sites, this is a chicken/egg situation where there might be useful content being created, but because the site is new, there is limited distribution. If no one is aware of the great content, then there’s no one to
link to it.Therefore, active and ongoing promotion of a web site is necessary in the form of link acquisition.Very few companies persist at any kind of proactive link building (directories, content promotion, profiles, press releases, link bait, social media) or even bother with creating passive link acquisition efforts (bookmarks, widgets, RSS, etc). Ongoing outside consulting services provide the resources for persistent best practices link acquisition, content promotion, analysis
and measurement. This is where the notions that “search marketing is a form of PR” and “PR is the future of SEO” come into play in a very big way.
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<strong>3.</strong> Professional consulting – The search marketing industry moves fast, changes often and can consume an incredible amount of a company’s IT and marketing department’s time. Many search engine optimization companies will provide up front consulting offering keyword research, content optimization, code and/or template optimization, inclusion assistance, paid links (TopRank doesn’t do paid links), directory submissions and monthly ranking (or similarly
automated) reports. To some that might seem like a lot, but it’s just a start. Getting the most out of search engines as a marketing channel is a process, not an event.Professional SEO consulting includes strategic direction as well as ongoing education for the client side staff responsible for content creation, web site administration, marketing, public relations, business development and even customer service. Providing clients with technical as well as creative expertise along with
the processes that can bring measurable accountability to the search marketing investment are all key components to proper ongoing consulting. Not only does the SEO consultant need to justify the return on their own efforts, but provide the advice, processes and reporting that makes the client side contact look like a rock star to their management team and the company the most relevant resource to online prospects.
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<strong>4.</strong> More hands on deck – Most companies have IT and marketing departments, or at least individuals filling those roles. Some even have dedicated in-house search marketing professionals. However, for anyone with client side experience, you know how thinly spread technical and creative staff can be. Search engine optimization is just another check mark on their long list of tasks to complete. <a href="http://www.ewittas.com/contactus-for-seo-services.aspx" target="_self" class="textred">SEO agencies</a> provide the additional expertise for implementation of certain tasks so
that in-house web teams can focus on their internal customers and keep the web site running properly.
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<strong>5.</strong> Pipeline and search marketing analytics – “The devil is in the details”, they say and analytics for search marketing is no different. After 10 plus years in the search marketing business, many companies still report they do not actively use web analytics information for marketing or that they do not have a clear understanding of the conversion process for online lead generation.In direct marketing, knowing cost per lead and cost per acquisition is fundamental. Why not for
natural search or <a href="http://www.ewittas.com/pay-per-click-program.html" target="_self" class="textred">PPC</a>? Monitoring keyword traffic trends, referral trends, time spent on site, visitor interaction with calls to action, conversions and many other metrics provide invaluable insight into a successful search marketing program. The ability to attribute (correctly) revenue or lead generation outcomes to search marketing expenditures provides the fundamental feedback loop that should be an expected component of just about any search marketing program.Search marketing analytics consultants bring years of “been there, done that” experience to organizations still making sense out of search as a channel. It’s not all about lead generation either, since
“brand” is still one of the leading reasons companies invest in search. The importance of branding brings into play the need to understand how the search experience, from query to conversion, impacts the consumers brand experience.
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I expect a counter to listing these five of many reasons for ongoing SEO help would be that you can hire and train staff for these responsibilities. I suppose that’s possible, but good luck in today’s marketplace with “real” search marketing experts in very high demand by top agencies of all kinds as well as companies brining search in-house.
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The other issue is that it takes a pretty strong commitment by an organization to be able to justify the expense of expertise and time it would take to stay on top of what’s working as well as implementation. There are only so many conferences you can send your employees to and only so much time in the day to read blogs, forums, newsletters, publications and web sites on top of internal testing and measurement.
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I’m not saying it’s impossible to do all SEO in house with the desired long term results, but like any specialized knowledge area, an ongoing relationship with a trusted expert offers clear and distinct quality of work and process advantages over doing everything yourself.</td>
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